Market Intelligence for Intelligent Marketing
QI Research is a full service research agency based in Harrogate, North Yorkshire.
We provide vital market intelligence to ensure a targeted approach for all your strategic marketing and decision making activities.
As customer bases become more fragmented, consumer buying habits more complex and markets increasingly competitive, the acquisition of relevant business intelligence should be on the agenda of all companies both large and small.
High quality market research is key to strategic planning and marketing, enabling companies to target clients more effectively and to make more effective and efficient decisions.
Market intelligence also fills the information gaps:
o Providing customer insight
o Identifying trends
o Developing product innovation
o Devising targeted marketing campaigns
o Understanding customer behaviour and habits
o Shaping customer and product strategies
o Identifying barriers to purchase
And the techniques used in acquiring market intelligence for targeted marketing can also be easily applied to examining internal systems and processes to aid strategic policy and decision making.
Qi Research is an independent UK based consultancy with over 30 years of experience in the provision of research and information services. We understand how important market intelligence is, in enabling companies to make effective strategic decisions with the assurance that the research findings are valid, relevant and appropriate.
We have worked with many sizes of company and will work with you to build a market research programme relevant to your needs and sensitive to your budget. Our industry sector experience is varied, from public and voluntary clients through to academia and the commercial sector.
Our research directors deliver projects from start to finish: from initial client liaison through to final presentation of findings. Firstly we would want to clearly understand your research objectives and work with you in identifying your business research goals. We would then devise a suitable programme of activity using the most appropriate
methods. The project would then be implemented to agreed timescales and a full report of findings and recommendations would be delivered promptly.
Who we are
Our experienced team of communications professionals is dedicated to strengthening your company's brand. We provide creative solutions to your advertising and marketing challenges, increasing your company's presence in the public eye.
Find out more about our company.
What we do
Full-service marketing talent at your fingertips: Find out what Q I Research can do for you.
Explore our services.